A _______ is a memo that notifies selected media about an upcoming newsworthy event or item.

A _______ is a memo that notifies selected media about an upcoming newsworthy event or item.

• A. Press kit
• B. Press release
• C. Fact sheet
• D. Media advisory

Answer: (D)

A concise, targeted notice sent to journalists to alert them about an upcoming event or item and invite coverage. A media advisory typically includes the event title, date, time, venue, a brief description of what will happen, why it’s newsworthy, and contact information for media inquiries. The goal is to help reporters quickly decide whether to cover the event and know how to reach the organizers. This differs from a press release, which provides a fuller narrative with quotes and background; a fact sheet, which offers quick-reference data; and a press kit, which bundles multiple materials for in-depth coverage. Because the prompt describes a memo to selected media about an upcoming newsworthy event, the best fit is a media advisory.

A concise, targeted notice sent to journalists to alert them about an upcoming event or item and invite coverage. A media advisory typically includes the event title, date, time, venue, a brief description of what will happen, why it’s newsworthy, and contact information for media inquiries. The goal is to help reporters quickly decide whether to cover the event and know how to reach the organizers. This differs from a press release, which provides a fuller narrative with quotes and background; a fact sheet, which offers quick-reference data; and a press kit, which bundles multiple materials for in-depth coverage. Because the prompt describes a memo to selected media about an upcoming newsworthy event, the best fit is a media advisory.