A Video News Release is an example of what type of media?

A Video News Release is an example of what type of media?

• A. Earned
• B. Shared
• C. Paid
• D. Owned

Answer: (D)

A Video News Release is an owned media asset because it is produced, controlled, and distributed by the company or client itself. The organization creates the video, shapes the messaging, and provides it to newsrooms as content they can use. Even though a VNR may be aired by media outlets and potentially generate earned coverage, the piece remains an asset owned by the organization and stored in their media library, reflecting control over both the content and its distribution.

A Video News Release is an owned media asset because it is produced, controlled, and distributed by the company or client itself. The organization creates the video, shapes the messaging, and provides it to newsrooms as content they can use. Even though a VNR may be aired by media outlets and potentially generate earned coverage, the piece remains an asset owned by the organization and stored in their media library, reflecting control over both the content and its distribution.