Agencies with 10-75 employees are considered ______.

Agencies with 10-75 employees are considered ______.

• A. Small
• B. Medium
• C. Large
• D. Micro

Answer: (B)

Understanding how agency size is categorized helps you see what resources and capabilities to expect. An agency with 10 to 75 employees sits between the smallest shops and the biggest firms, placing it in a mid-sized category. This mid tier is typically able to handle more complex campaigns and maintain more specialized teams than micro shops, but doesn’t have the breadth of a large agency. In this framework, that mid range is labeled medium, which is why 10-75 is categorized as medium. The other labels don’t fit as well in this context: micro is for very small outfits, large denotes much bigger operations, and small covers a range that doesn’t align with the 10-75 span in this course’s sizing system.

Understanding how agency size is categorized helps you see what resources and capabilities to expect. An agency with 10 to 75 employees sits between the smallest shops and the biggest firms, placing it in a mid-sized category. This mid tier is typically able to handle more complex campaigns and maintain more specialized teams than micro shops, but doesn’t have the breadth of a large agency. In this framework, that mid range is labeled medium, which is why 10-75 is categorized as medium. The other labels don’t fit as well in this context: micro is for very small outfits, large denotes much bigger operations, and small covers a range that doesn’t align with the 10-75 span in this course’s sizing system.