Nike's 'For Once Don't Do It' campaign suggests consumers expect brands to speak out on social issues.

Nike's 'For Once Don't Do It' campaign suggests consumers expect brands to speak out on social issues.

• A. True
• B. Not Sure
• C. Depends
• D. False

Answer: (A)

The idea being tested is that audiences increasingly expect brands to take a stand on social issues, not just promote products. Nike’s campaign flips the famous slogan to urge brands to use their platforms for real social action, spotlighting consumer expectation that companies should speak out. Because the campaign is built around provoking brands to address social topics, it supports the notion that consumers do expect brands to voice positions on social matters. That’s why the statement is true. Context in PR shows this shift toward corporate activism—consistency and authenticity matter, and audiences react to whether a brand’s actions match its words.

The idea being tested is that audiences increasingly expect brands to take a stand on social issues, not just promote products. Nike’s campaign flips the famous slogan to urge brands to use their platforms for real social action, spotlighting consumer expectation that companies should speak out. Because the campaign is built around provoking brands to address social topics, it supports the notion that consumers do expect brands to voice positions on social matters. That’s why the statement is true. Context in PR shows this shift toward corporate activism—consistency and authenticity matter, and audiences react to whether a brand’s actions match its words.