The Nike campaign 'For Once Don't Do It' is an example of brands speaking out against wrongdoing.

The Nike campaign 'For Once Don't Do It' is an example of brands speaking out against wrongdoing.

• A. Not Related To Social Issues
• B. It Exemplifies Brands Speaking Out Against Wrongdoing
• C. It Was A Standard Ad With No Social Stance
• D. It Emphasized Product Features

Answer: (B)

Brands sometimes use campaigns to voice social concerns and guide public behavior, turning marketing into a statement about ethics and responsibility. The Nike effort flips the familiar slogan to urge people not to engage in wrongdoing, delivering a clear stance on ethics and accountability. That makes it a prime example of brands speaking out against wrongdoing, a move that goes beyond promoting products and shows purpose-driven branding. The other options miss this social stance: it’s not unrelated to social issues, it’s not just a standard ad with no stance, and it isn’t focused on product features.

Brands sometimes use campaigns to voice social concerns and guide public behavior, turning marketing into a statement about ethics and responsibility. The Nike effort flips the familiar slogan to urge people not to engage in wrongdoing, delivering a clear stance on ethics and accountability. That makes it a prime example of brands speaking out against wrongdoing, a move that goes beyond promoting products and shows purpose-driven branding. The other options miss this social stance: it’s not unrelated to social issues, it’s not just a standard ad with no stance, and it isn’t focused on product features.