Two-way Asymmetrical Model is best described as using feedback to persuade the public rather than to achieve mutual understanding.

Two-way Asymmetrical Model is best described as using feedback to persuade the public rather than to achieve mutual understanding.

• A. True
• B. False
• C. Not sure
• D. Not applicable

Answer: (A)

Two-way Asymmetrical Model uses feedback from the audience to shape persuasive messages, not to achieve mutual understanding. In this approach, PR researchers listen to audience attitudes and reactions, then tailor communications to influence those attitudes or behaviors in a way that benefits the organization. The two-way aspect means feedback flows back to the organization, but the purpose of that feedback is to refine persuasion tactics rather than to create a balanced, shared understanding. Because the ultimate goal is to persuade, even though there is dialogue, the influence sits more with the organization’s aims than with equal exchange. This differentiates it from models that emphasize mutual understanding and balanced power in the relationship.

Two-way Asymmetrical Model uses feedback from the audience to shape persuasive messages, not to achieve mutual understanding. In this approach, PR researchers listen to audience attitudes and reactions, then tailor communications to influence those attitudes or behaviors in a way that benefits the organization. The two-way aspect means feedback flows back to the organization, but the purpose of that feedback is to refine persuasion tactics rather than to create a balanced, shared understanding. Because the ultimate goal is to persuade, even though there is dialogue, the influence sits more with the organization’s aims than with equal exchange. This differentiates it from models that emphasize mutual understanding and balanced power in the relationship.