What does the PESO model categorize?

What does the PESO model categorize?

• A. Types of media
• B. Audience segments
• C. Media budgets
• D. Public relations tools

Answer: (A)

The PESO framework is about where your message travels by categorizing media into four channel types: Paid, Earned, Shared, and Owned. This isn't about who you’re targeting, how much you’re spending, or the specific tools you use; it’s about the channels themselves and how content moves across them. By organizing media this way, you can plan an integrated approach: paid media covers advertising placements, earned media is the media coverage you win through outreach, shared media reflects social network conversations and user-generated content, and owned media includes your own platforms like your website or blog. Because of that focus on media types and channels, the correct choice is types of media.

The PESO framework is about where your message travels by categorizing media into four channel types: Paid, Earned, Shared, and Owned. This isn't about who you’re targeting, how much you’re spending, or the specific tools you use; it’s about the channels themselves and how content moves across them. By organizing media this way, you can plan an integrated approach: paid media covers advertising placements, earned media is the media coverage you win through outreach, shared media reflects social network conversations and user-generated content, and owned media includes your own platforms like your website or blog. Because of that focus on media types and channels, the correct choice is types of media.