When was the PESO model first introduced?

When was the PESO model first introduced?

• A. 1999
• B. 2014
• C. 2005
• D. 2018

Answer: (B)

The PESO model is a framework that shows how paid, earned, shared, and owned media work together to create a cohesive PR strategy. It was first introduced around 2014 by Gini Dietrich, who popularized the concept through Spin Sucks and her writing at that time. Because the formal naming and integration of these four media types into a single model occurred then, 2014 is the best answer. Prior discussions about media types existed, but the organized PESO framework as a unified concept emerged in 2014.

The PESO model is a framework that shows how paid, earned, shared, and owned media work together to create a cohesive PR strategy. It was first introduced around 2014 by Gini Dietrich, who popularized the concept through Spin Sucks and her writing at that time. Because the formal naming and integration of these four media types into a single model occurred then, 2014 is the best answer. Prior discussions about media types existed, but the organized PESO framework as a unified concept emerged in 2014.