Which model gains feedback that is considered unbalanced?

Which model gains feedback that is considered unbalanced?

• A. Public Information Model
• B. Two-way Symmetrical Model
• C. Two-way Asymmetrical Model
• D. Press Agentry Model

Answer: (C)

In this model, communication is two-way, but the goal of the feedback is to persuade the audience rather than to achieve mutual understanding or share power. The organization gathers information from the public and uses it to tailor messages to change attitudes and behaviors in its favor. Feedback exists, but it’s instrumental and leveraged to advance the organization’s objectives. That’s why the two-way asymmetrical model is the best answer: it includes feedback, yet the relationship remains imbalanced, with the organization retaining control and using feedback mainly to persuade. By contrast, the two-way symmetric model aims for a balanced, reciprocal relationship; the public information and press agentry models are largely one-way with minimal or no meaningful feedback.

In this model, communication is two-way, but the goal of the feedback is to persuade the audience rather than to achieve mutual understanding or share power. The organization gathers information from the public and uses it to tailor messages to change attitudes and behaviors in its favor. Feedback exists, but it’s instrumental and leveraged to advance the organization’s objectives.

That’s why the two-way asymmetrical model is the best answer: it includes feedback, yet the relationship remains imbalanced, with the organization retaining control and using feedback mainly to persuade. By contrast, the two-way symmetric model aims for a balanced, reciprocal relationship; the public information and press agentry models are largely one-way with minimal or no meaningful feedback.