Which PESO category includes content published by a company on its own channels?

Which PESO category includes content published by a company on its own channels?

• A. Paid
• B. Shared
• C. Earned
• D. Owned

Answer: (D)

Owned media is content the brand creates and publishes on properties it controls. When a company puts content on its own channels—like its website, blog, email newsletters, or company apps—it has full control over the message, timing, and presentation. This distinguishes it from paid media (advertisements you pay for), earned media (third-party publicity such as press coverage), and shared media (content distributed through others or by audiences, like social sharing). So content published on the company’s own channels fits best under owned media.

Owned media is content the brand creates and publishes on properties it controls. When a company puts content on its own channels—like its website, blog, email newsletters, or company apps—it has full control over the message, timing, and presentation. This distinguishes it from paid media (advertisements you pay for), earned media (third-party publicity such as press coverage), and shared media (content distributed through others or by audiences, like social sharing). So content published on the company’s own channels fits best under owned media.