Which statement about a media advisory is correct?

Which statement about a media advisory is correct?

• A. It is a memo that notifies selected media about an upcoming newsworthy event.
• B. It is a document listing all press releases for the month.
• C. It is used to accompany background material for reporters.
• D. It is a form used to schedule interviews with company executives.

Answer: (A)

A media advisory is a brief notice sent to journalists to alert them about an upcoming event that the organization wants covered. It includes the essential details—what the event is, where and when it will take place, who will be there, and why it’s newsworthy—plus a contact for reporters. This matches the idea of a memo that notifies selected media about a forthcoming newsworthy event. The other options describe different PR tools: a calendar-style document listing press releases for the month, a backgrounder or press kit that accompanies reporters with context, and a form used to schedule interviews. A media advisory is specifically about notifying media of an event and inviting coverage.

A media advisory is a brief notice sent to journalists to alert them about an upcoming event that the organization wants covered. It includes the essential details—what the event is, where and when it will take place, who will be there, and why it’s newsworthy—plus a contact for reporters. This matches the idea of a memo that notifies selected media about a forthcoming newsworthy event. The other options describe different PR tools: a calendar-style document listing press releases for the month, a backgrounder or press kit that accompanies reporters with context, and a form used to schedule interviews. A media advisory is specifically about notifying media of an event and inviting coverage.