Without developing tactics, the strategy becomes useless.

Without developing tactics, the strategy becomes useless.

• A. False
• B. Not at all
• C. True
• D. Sometimes

Answer: (C)

In PR planning, strategy sets direction and goals, but tactics are the concrete actions that actually carry out that direction. Without developing tactics, a strategy lacks the implementation steps needed to reach audiences and achieve outcomes, so it can’t produce results. Tactics translate the plan into observable activities—choosing channels, crafting messages, scheduling posts, launching media outreach, and other deliberate actions. So the statement is true because you can’t move from a plan to outcomes without those actionable steps. The other options don’t fit because they imply you can succeed or partially succeed without the necessary execution tools.

In PR planning, strategy sets direction and goals, but tactics are the concrete actions that actually carry out that direction. Without developing tactics, a strategy lacks the implementation steps needed to reach audiences and achieve outcomes, so it can’t produce results. Tactics translate the plan into observable activities—choosing channels, crafting messages, scheduling posts, launching media outreach, and other deliberate actions. So the statement is true because you can’t move from a plan to outcomes without those actionable steps. The other options don’t fit because they imply you can succeed or partially succeed without the necessary execution tools.